What is POSM meaning? It is figuring out what is the POSM meaning and what it means in marketing. POSM, “Point of Sale Material,” is a marketing term used often. It is important in marketing because it can make a brand more visible, promote goods, and make shopping fun, leading
Table of Contents What is POSM Merchandising? Food and drinks on the checkout line are often called POSM Merchandising. These include sundry items like chocolate bars, mints, or snack foods. It may also be some other product type, such as stationery or soft toys, electronics, clothing, or other products. POSM
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