How to develop a successful Marketing and Sales campaign using POSM Merchandising.

  • March 11, 2023
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What is POSM Merchandising?

Food and drinks on the checkout line are often called POSM Merchandising. These include sundry items like chocolate bars, mints, or snack foods. It may also be some other product type, such as stationery or soft toys, electronics, clothing, or other products.

POSM stands for what?

POSM (POPM or POP) refers to point-of-sale materials or merchandise.

What's the difference between POSM Merchandising, POS, and POP?

POSM refers uniquely to items used in your displays, whereas POP (point of purchase) is considered where people can buy something. So all convenience stores and grocery stores are viewed as POP locations. POS (point of sale) refers to the location of transaction activity, such as at the counter.

 

POP and POS displays are both significant parts of the POSM family. They are placed at various locations within a store to offer a product or draw customers’ attention, making them point-of-sale materials.



The most common types of POSM Merchandising

Wobblers

Wobblers Manufactured in UAE

Wobblers are inexpensive promotional cardboard labels attached to shelves with plastic strips. They can be attached to any surface; once attached, they wobble. Wobblers are portable product fixtures of polymers or similar materials. They are easily customizable by manufacturers and retailers to make a product stand out at the point of sale, enabling customers to identify the product locations they are looking for easily.

Shelf-Talkers and barkers

Shelf-Talkers manufactured in UAE

Shelf talkers need to talk with their customers, unfortunately. However, they can be a big hit if they are designed right. Shelf signs are the best way to get customers’ eyes focused on certain products and promotions while browsing.

Leaflet displays

Leaflet Displays manufactured a posm merchandising

Distributing advertisements around shops, entryways, and bustling areas is still one of the most effective forms of point-of-sale promotion. Leaflet distribution provides additional promotion for your point of sales system, enabling customers to take home the data, pass it on to others, and utilize it. Combine your promotion efforts and display information, loyalty schemes, gift cards and brochures.

to talk with their customers, unfortunately. However, they can be a big hit if they are designed right. Shelf signs are the best way to get customers’ eyes focused on certain products and promotions while browsing.

Stoppers

Shelf Stalkers manufactured in UAE

Stoppers are huge signs. Often, they are attached to shelves dedicated to a single product. They can also be extended outwards from the shelf and be used to hold sample products too. It is quite useful for holding sample products or other promotional materials.

Price Tags

Tags price

Price tags are a straightforward way to determine which products are on sale, and you may add the tag to the shelves or directly to the products.

Packaging

Packaging Graphic's

The packaging can be essential to your advertising campaign if you’re selling a product at your shop. You can use the packaging itself for advertising your products.

Poster Holders

Posters Holders in shapes and sizes

One of the simplest POP displays to bring your products to retailers is available online. You can customize it and have plenty of space to add information. Use comprehensive POS signage throughout your business, such as wall-mounted displays, countertops, floor-standing sign holders, windows, and even overhead hanging signs, which can be great when directing foot traffic. Keeping your image and designs consistent among your printed graphics and poster holder styles will help promote your brand and improve your public image.

Promotional Stands

Promotional stand made for Philips by XPlus Printing Press.

These are narrow showcases where you can hold just a single product. The promotional stands also allow inventive organization of the items.

Banner POSM Merchandising

Merchandise displays using posters and header displays can be an efficient way of promoting products that are close to the point of sale. Banners are extremely versatile in size, and the content can be printed and can hang on walls or stands, or they can be suspended from the roof.

Hard Posters

Posters, Hard Posters

An alternative to banners. Hard posters can be easily set up. It could be hung from the ceiling or attached to shelves.

Dump Bins

personalized beverage display rack, stand and dump Bins

With their ability to hold many small items, dump bins, display crates, and merchandise tubs are a wide selection of retail displays. Place them near checkouts, waiting areas or in the centre of the store.

Floor Graphics

Businesses place their advertisements in stores, so they’re noticeable to customers, but if you would like to attract customers by creating an unusual display, consider floor graphics. They will grab the customers’ attention and may even encourage them to participate if they are inventive enough.

Self-Standing Displays

Self-Standing Display designed and manufactured by XPlus Printing Press.

POS Display stands are available in various sizes and materials to suit the location and items they provide. Select a stand that correctly showcases your products to their best advantage. Visit XPLUS to get a bespoke display stand to showcase your brand.

One of the significant benefits of using these is that they can be highly customizable. Additionally, you will only have one shelf for yourself, completely free from the control of other brands. Now it’s freewheeling!

End Caps

End Cap Manufactured in Dubai

Another great method to get more customers is to use endcaps. People will have better access to your items and do not have to go back and forth across aisles to locate your promotions. Endcaps can be placed at the ends of an aisle and are easier to notice.

Standee

Standee is one of the most popular POSM Merchandising because of its ease of use. The standees are usually designed as a “tripod tripod” and a sheet (tarpaulin, fabric, paper… showing advertising information). Standee is often placed at the entrance of stores, showrooms, or beside event booths. Standee content often refers to a promotion, sale, or certain event.

Some of the Few Examples are,  

  • Lama 
  • ModuShelf
  • Ready Box 
  • Standee

Booth

Booth Graphics by XPlus

A booth is a special POSM Merchandise that contains all the elements of a specific brand. Apart from its main role of providing a sales and display space for the brand, the booth also aids the company in promoting images, brands of separate brands, and products. You can easily find booths in fairs, exhibitions, events, amusement parks, supermarkets, and other commercial centres.

Brand Shelf

Brand Shelf Designed and Manufactured by XPlus

Some major manufacturers and brands are willing to sponsor “brand shelves” for free for points of sale. The brand shelf is essentially a display shelf but is designed with the sponsoring brand’s signature style and is dedicated to displaying that brand’s products.

Hanger

Hangler Manufactured in Dubai

Different kinds of hangers are used to hang on display shelves. The design of the hanger is also quite varied; some hangers are shaped like bags that can hold products.

Dangler

Hangler manufactured in DUbai

Dangler is a special form of POSM Merchandising display that is hung from the ceiling for a point of sale. Mostly all types of dangler are for advertising purposes, mainly for information.

Divider POSM Merchandising

Divider Manufactured in UAE

A shelf divider is a POSM that divides shelves into many small areas. In addition to dividing the function, the shelf divider also helps display product themes and the brand name of single or multiple brands.

Tester (Sampling, Sample)

Tester Sampling Manufactured Bu Xplus in Dubai for Philips

Tester (or sampling) is a product sample in supermarkets or commercial centres. In most cases, a tester is a kind of POSM that complements local consumer goods such as food, drink, perfume, and essential oil.

What makes a point of Sale materials so crucial for your business?

According to research, between 3/4 and 3/5 of purchase decisions are made at the point of sale. Moreover, recent research shows that in-store communications are the most influential. You can prompt impulse sales and encourage customer loyalty with adequately designed Point-of-sale materials.

Draw the attention of customers through POSM Merchandising displays.

Some retailers utilize point-of-advertisement and point-of-purchase hookups for their ability to grab the attention of visitors. Given that many product options are accessible to customers, businesses must know how to identify the customers and ratiocinate what they choose.

POP marketing is effective if properly selected and designed by the correct department. XPLUS advertising works perfectly intended for the right product.

Use the point of sale marketing to highlight promotions.

Some retailers utilize point-of-advertisement and point-of-purchase hookups for their ability to grab the attention of visitors. Given that many product options are accessible to customers, businesses must know how to identify the customers and ratiocinate what they choose.

POP marketing is effective if properly selected and designed by the correct department. XPLUS advertising works perfectly intended for the right product.

Increase revenue with point-of-purchase advertising.

Most promotions aim to increase sales, and POSM Merchandising materials can help you. Because you attract attention, shoppers will be intrigued to learn more about your offer and your product and want to purchase your product.

Make your brand stand out with POSM Merchandising displays.

POS displays differ significantly in shape and size. They can all be designed to incorporate your company’s colours and a proper messageIf you choose to use a creative strategy, POP materials can help you continue in the memories of your customers. Of course, depending on your POP display type, you can boost brand awareness or even benefit from word-of-mouth marketing.

Customers' impulsive side is appealed to by POS marketing.

74% of all in-store sales are made impulsively, thanks to POS merchandising, showing that this marketing strategy works exceptionally well for compelling impulsive consumer behaviours. A POS display that attracts attention and takes advantage of good design to get customers to buy may fuss about increasing your business sales. Since many purchases are unplanned, shoppers are much more likely to purchase when something special catches their eyes at a point of sale.

You can strategically position your products with POS merchandising.

You can use POS merchandising to offer more versatility in placing your company’s goods in retail storefronts. Instead of your products being hidden away on a shelf, your vendors set up your display item and draw attention to it to attract the most attention. It can be beneficial to request a team member from your team from each contracted store so that the merchandise can be positioned effectively by the retailer. To ensures that your retailers offer you an optimal place for your POS merchandising, permitting you to choose merchandise that will encourage more sales.

Targeted and precise marketing of products

Consumer demands vary—from region to region, and you can easily personalize your POP and POS sales to provide what your target region’s buyers want. Alternatively, you can present your POS sales items in split sample sizes of stores to check their effectiveness. If your point of sales sells receipts through an automated checkout system, then sales can collect data to analyze how a POS display affects and how well it improves your company.

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Creative POSM Marketing campaigns

Successful point-of-sale displays ultimately draw consumers’ attention by adjusting to their needs, informing them, entertaining them, and stimulating unexpected purchases. When designing a point-of-sale merchandising plan, four components increase the likelihood of practical point-of-sale displays:

Placement and practicality

Your POS merchandising display is most effective if you have as much merchandise as possible while ensuring it looks clean and accessible. Be sure your show does t block any products and that consumers can easily access the wares. Your POS display should allow many customers to buy from multiple fronts. Also, make it effortless for retail staff to clean and maintain it.

Store-specific and tailored to retailers

Good POS displays are customized to a particular type of store and are usually designed for a specific department. Each location has different layouts and demographics. Thus, POS display creation involves tailoring the structure to suit the shop and customer demographic.

Attracts your target audience

Customized POS displays can attract different kinds of consumers to various visual components. For one, you may promote a beauty product to a younger crowd with vibrant, bold displays with exciting signage. On the other hand, an older audience notes a preference for sophisticated and classy designs. Adding unique highlights to the brand helps attract customers and engages their interest, increasing their chances of purchasing.

Brand-consistent

Remember that all of your marketing needs to stay consistent with your branding. Your point-of-purchase displays must meet the specific needs of your different stores, centres, layouts, and demographics. You should appropriately represent your brand’s image under your POS displays. If you want to strengthen your brand’s connection with consumers and achieve your brand vision, designing your POS stand to exhibit your brand’s look, feel, and uniqueness is critical.

6 Tips to Successfully Implement PoS Merchandising

Advertising and marketing strategies will not necessarily suffice to encourage your products at the point of sale. You should use this kind of marketing tactic to increase your sales. Here are some suggestions on how you can do so.

#1. Grab the Attention Quickly

When merchandise is at the point of purchase, it ought to be distinguishable from other products on the shelf. Being creative about how you want to frame these products is essential. You can use the marketing collateral listed above.

#2. Offer a Low-ticket or Sale Item

Customers wish to avoid perusing items near a single PoS, so a low-ticket featured article may help attract consumers while standing in line at the PoS.

#3. Offer a seasonal or special gift item

Seasonal or festive products get sold faster in the queue as people consider them a rational purchase.

#4. Arrange Position at Eye Level or "Buy Level"

Show the merchandise so the targeted audience can observe them. If the merchandise is positioned too high or too low, it may not be able to attract the attention of a potential buyer.

#5. Offer your goods for a limited time.

Thanks to the fact that the merchandise you offer requires a short turnaround, your customers’ purchasing experience is pleasant, even when they’re in no rush to buy something. The point of your products is that customers want to purchase them now but may wish to wait.

#6. In the path to the cashier, Physically located.

If buyers can easily acquire products without leaving the queue, the likelihood of them choosing them is more significant. For this reason, you can be generous when selecting a point of sale merchandise.

Enhance Your POS Merchandising with XPLUS Printing Service

At XPLUS Printing Service, we have plenty of experience creating winning POP and POS merchandising campaigns. We work to develop well-produced and attractive product displays solutions that complement our retail knowledge.

Do you need inspiration to design your next winning POS merchandise concept? The professionals at XPLUS Printing Service have compiled many Point of Sale Displays Ideas that are beautiful and well-developed. 

You can view all of our standard printed and branded products here.  If you are seeking a quote for a completely bespoke point-of-sale display of your choice in terms of colouring, size and print, don’t hesitate to contact our sales team.

  • Tags: DIsplays, POSM

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